Why we’re on social media
My boss asked me to write something for this blog about an award we just received for our social media program. Although the award is from a well-respected organization and we have put a lot of work into interacting online… my first thought was that people wouldn’t care and we’d sound like we were tooting our own horn. An actual trophy arrived in the mail yesterday, and I wasn’t sure exactly what to do with it.
Then something happened yesterday that reminded me why it’s important that the City of Reno keep trying to connect with people on social media, and that more people know about it.
This tweet came in at 11:40 a.m. on October 3:
Well that didn’t seem right. So we looked into it, and it turns out that the contractor for the project sent out notices Monday instead of Friday as planned. We talked with the owner of the referenced business and with the contractor, and made arrangements to maintain access to the business for customers during the time of construction.
Our Twitter post at 6:45 p.m.:
The behind-the-scenes activity that you didn’t see involved public works staff having conversations and an in-person visit with the business owner, working out a plan to make sure customers could get to the business, arranging for the crew superintendent to slurry the street earlier in the day, and communicating the results back to public information staff.
We decided from the beginning that if we were going to try to connect with people online, we needed to be responsive and have an internal process for addressing any issues. I’m grateful for the department support we have to make that happen, and that we have so many people here who really care.
So this morning I found a place for that little glass award on the shelf above the counter on the 12th floor of City Hall, and now I’m hoping someone asks what it’s for.